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All Journal JPM (Jurnal Pemberdayaan Masyarakat) METHOMIKA: Jurnal Manajemen Informatika & Komputerisasi Akuntansi JurTI (JURNAL TEKNOLOGI INFORMASI) ALGORITMA : JURNAL ILMU KOMPUTER DAN INFORMATIKA Jurnal Komunikasi Profesional Jurnal Sistem Informasi Kaputama (JSIK) Jusikom: Jurnal Sistem Informasi Ilmu Komputer Jurnal Tunas Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) Soeropati: Journal of Community Service JiTEKH (Jurnal Ilmiah Teknologi Harapan) Jurnal Teknologi Sistem Informasi dan Sistem Komputer TGD Jurnal SAINTIKOM (Jurnal Sains Manajemen Informatika dan Komputer) Prosiding Snastikom Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Ilmu Komputer dan Sistem Informasi (JIRSI) Jurnal Pengabdian Masyarakat (JAPAMAS)
Ari Usman
Fakultas Teknik & Komputer, Universitas Harapan Medan
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Journal : Jurnal Sistem Informasi Kaputama (JSIK)

 1 
Pengaruh Customer Relationship Management (Crm) Terhadap Loyalitas Pengguna Irian Card (I-Card) Pada Irian Dept Store & Supermarket Medan Marelan Dinanti Nanda Pertiwi; Winda Cahyani; Ari Usman Chaniago
JSIK (Jurnal Sistem Informasi Kaputama) Vol 4, No 1 (2020): EDISI JANUARI 2020
Publisher : STMIK KAPUTAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/jsik.v4i1.219

Abstract

This study discusses the influence of Customer Relationship Management which consists of 5 variables: commitment, trust, customer orientation / empathy, experience / satisfaction, and communication to customer loyalty. To find out whether the 5 Customer Relationship Management variables significantly affect customer loyalty, either partially or simultaneously, and to find out which variable has the most dominant influence on customer loyalty. This research was conducted at Irian Dept. Store & Supermarket Medan Marelan, with the study population being consumers who shop at Irian Dept. Store & Supermarket Medan Marelan with a total sample of 30 respondents. Data collection was carried out through a questionnaire. Furthermore, the data obtained were analyzed using the validity test, reliability test, multiple linear regression analysis, t test, and F test. The results of the calculation of the coefficient of determination (R2) amounted to 0.866, which means; the 5 customer relationship marketing variables affect the loyalty variable of 886.6%.
Co-Authors Andre Prasetia Aria Nanta Febrian Arief Budiman Arif Budiman Dedy Irwan Dendi Pratama Dharmawati Diannisa Azhara Dinanti Nanda Pertiwi Dinanti Nanda Pertiwi Siregar Divi Handoko Dodi Siregar E Eddy Eddy E Edy Rahman Syahputra Gilang Alfurqan Ovial Dody Haida Dafitri Heryanto Marpaung Husain, Muh. Najib I Gede Arya Pering Arimbawa Ika Julianti Tambunan Liza Fitriana M Lutfi Akbar Meutia Indriana Muchzakhir Bustari Muhammad Ikhsan Azhari Muhammad Rayza Nilsya Febrika Zebua, Nilsya Febrika Novi Airmawani Nur Wulan Nurhanipa Siregar Nurhayati Nurul karima Rahman, Sayuti Ramli Ricky Zulianto Pasaribu Riza Putri Salsabila Nasution salmah handayani Lubis Saputri, Muharni Sarudin Simanjuntak, Sinta Dameria Suriati Suriati Suriati Suriati Tengku Mohd Diansyah, Tengku Mohd Vriezka Mierza Winda Cahyani Yessi Fitri Annisa Lubis Yessi Fitri Annisah Lubis Yuyun Dwi Lestari